Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
- Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
- Are users interacting with the company on social media? If so, how are they responding?
- Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?